In collaboration with the Brilliant Factory executive, I created 16 videos about GE’s transformation to become a Brilliant Factory. Videos were distributed in visual emails by Communications. Exceeded goal of 10% hit rate by 6% and measured and tracked audience response to content, 90% rated “Excellent.”
Marketing collateral, brochures, advertisements, folders and engineering proposals. I designed graphics, layout for print production according to business goals and specifications of projects.
Transit authority proposals, technical drawings, process diagrams, tracking graphics, maps drawn in illustrator
This was a personal exercise. I conducted a self-directed learning in User Experience and User Design, reading several books and taking many tutorials. I created this infographic to explain the six steps in User Experience design.